AMOEBA introduces its AXPERA brand for the biocontrol application
AMOEBA introduces its AXPERA brand for the biocontrol application
Chassieu (France), June 5th, 2023 – 17h45 – AMOÉBA (FR0011051598 – ALMIB) an industrial biotech in pre-commercialization* specialized in the treatment of microbiological risk, developing a biocontrol agent for the treatment of plants in agriculture and a biological biocide for the treatment of industrial water, announces today the brand name of its biocontrol solutions, with a view to commercialization expected in early 2025.
As part of the pre-commercialization plan, Amoéba has worked on the creation of an international brand for its biocontrol solution, reflecting the values of innovation, performance, responsibility and renewal.
Through its new brand AXPERA and its botanical design, Amoéba highlights its expertise in the service of a new “era” of plant protection. Amoéba keeps in the brand name the AXP prefix (Amoéba Experimental Product), as a reminder of the different experimental formulations (AXP12, AXP13, AXP17), part of its company history. The AXPERA brand may be declined in a range of products (AXPERA Joy, AXPERA Eva, AXPERA Noa…) in accordance with the company’s marketing positioning.
” Following the BIOMEBA brand for the biocide application, we are further concretising our biocontrol project with this new brand AXPERA. At the end of the creative process, we are delighted to present a brand name with a distinctive identity and a strong message of commitment. As we approach the launch of our product and its first commercialization, we will accelerate the notoriety of this brand, in particular on professional exhibitions and among the main actors of the industry” explains Anaïs LELLU, Communication Manager at Amoéba.
Since April 4, 2023, the AXPERA brand has been registered at the French National Institute of Industrial Property (INPI), under the N° 4951169 in class 05 Fungicide for agricultural use.
More information can be found on amoeba-nature.com, “Biocontrol“.