{"id":5053,"date":"2023-06-05T17:45:32","date_gmt":"2023-06-05T15:45:32","guid":{"rendered":"https:\/\/amoeba-nature.com\/?p=5053"},"modified":"2023-06-05T18:02:03","modified_gmt":"2023-06-05T16:02:03","slug":"amoeba-introduces-its-axpera-brand-for-the-biocontrol-application","status":"publish","type":"post","link":"https:\/\/amoeba-nature.com\/en\/amoeba-introduces-its-axpera-brand-for-the-biocontrol-application\/","title":{"rendered":"AMOEBA\u00a0introduces its AXPERA brand for the biocontrol application"},"content":{"rendered":"<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<h1 class=\"wp-block-heading has-text-align-center\">AMOEBA&nbsp;introduces its AXPERA brand for the biocontrol application<\/h1>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p><strong>Chassieu (France), June 5<sup>th<\/sup>, 2023 &#8211; 17h45 &#8211;<\/strong>&nbsp;<strong>AMO\u00c9BA (FR0011051598 \u2013 ALMIB)<\/strong>&nbsp;an industrial biotech in pre-commercialization* specialized in the treatment of microbiological risk, developing a biocontrol agent for the treatment of plants in agriculture and a biological biocide for the treatment of industrial water, announces today the brand name of its biocontrol solutions, with a view to commercialization expected in early 2025.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-1024x576.png\" alt=\"\" class=\"wp-image-5054\" width=\"343\" height=\"192\" srcset=\"https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-1024x576.png 1024w, https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-300x169.png 300w, https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-768x432.png 768w, https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-1536x864.png 1536w, https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-2048x1152.png 2048w, https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/AXPERA-Elements-graphiques-01-1-400x225.png 400w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/figure>\n<\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p>As part of the pre-commercialization plan, Amo\u00e9ba has worked on the creation of an international brand for its biocontrol solution, reflecting the values of&nbsp;<strong>innovation, performance, responsibility and renewal.&nbsp;<\/strong><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p>Through its new brand&nbsp;<strong>AXPERA<\/strong>&nbsp;and its botanical design, Amo\u00e9ba highlights its&nbsp;<strong>expertise in the service of a new &#8220;era&#8221; of plant protection<\/strong>. Amo\u00e9ba keeps in the brand name the AXP prefix (<em>Amo\u00e9ba Experimental Product),&nbsp;<\/em>as a reminder of the different experimental formulations (AXP12, AXP13, AXP17), part of its company history. The AXPERA brand may be declined in a range of products (AXPERA&nbsp;<em>Joy<\/em>, AXPERA&nbsp;<em>Eva<\/em>, AXPERA&nbsp;<em>Noa<\/em>&#8230;) in accordance with the company&#8217;s marketing positioning.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p><em>&#8221; Following the BIOMEBA brand for the biocide application, we are further concretising our biocontrol project with this new brand AXPERA. At the end of the creative process, we are delighted to present a brand name with a distinctive identity and a strong message of commitment. As we approach the launch of our product and its first commercialization, we will accelerate the notoriety of this brand, in particular on professional exhibitions and among the main actors of the industry&#8221;<\/em>&nbsp;explains Ana\u00efs LELLU, Communication Manager at Amo\u00e9ba.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p>Since April 4, 2023, the&nbsp;<strong>AXPERA<\/strong>&nbsp;brand has been registered at the French&nbsp;<strong>National Institute of Industrial Property (INPI),<\/strong>&nbsp;under the N\u00b0 4951169 in class 05&nbsp;<em>Fungicide for agricultural use.&nbsp;&nbsp;<\/em><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p>More information can be found on&nbsp;<strong>amoeba-nature.com<\/strong>, &#8220;<a href=\"https:\/\/amoeba-nature.com\/en\/biocontrol\/\">Biocontrol<\/a>&#8220;.<\/p>\n<\/div><\/div><\/div>\n\n<div class=\"container\"><div class=\"row\"><div class=\"medium-large-full\">\n<p><a href=\"https:\/\/amoeba-nature.com\/wp-content\/uploads\/2023\/06\/CP-Launching-AXPERA-ENG-VDEF-.pdf\">Read the press release in PDF <\/a><\/p>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>AMOEBA&nbsp;introduces its AXPERA brand for the biocontrol application Chassieu (France), June 5th, 2023 &#8211; 17h45 &#8211;&nbsp;AMO\u00c9BA (FR0011051598 \u2013 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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